Strategies That Scale

SEO, Local & AI Search Strategist

From Google Maps to AI search engines—I help local businesses and digital brands capture market share with search, GEO, and AEO strategies that turn citations into bookings.

Umang Rajput, SEO strategist

Who Am I

Hi, I’m Umang

My path into search was intentional. After laying a strategic foundation with a BBA in Marketing and completing my MBA, I stepped straight into the industry to translate high-level business theory into real-world organic growth. Over the past 3+ years of hands-on execution, I’ve mastered SEO, Local GEO, and AI Answer Engine Optimization (AEO). Living inside Google Search Console and GA4, I help local services, e-commerce, and SaaS brands turn raw search intent into qualified leads. Every strategy on this page is built on real data, relentless execution, and verifiable results.

Experience

Where I’ve Worked

skills

Technical SEOOn-Page SEOLocal SEOGEO & AEOKeyword ResearchContent StrategyLink BuildingGoogle Business ProfileSEO Reporting

stack

AI & Search Research

ChatGPT
ClClaude
PxPerplexity
GemGemini

SEO Tools

Screaming Frog
Ubersuggest
SemSemrush
Ahrefs

Analytics & Local

GA4Google Analytics
GSCSearch Console
GTMTag Manager
Business Profile

The Playbook

Found Everywhere People Search

01

Search

Technical, on-page and content SEO that wins the classic Google results.

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02

Maps

Google Business Profile, citations and reviews that win the local pack.

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03

AI Answers

GEO and AEO so ChatGPT, Perplexity and AI Overviews cite your brand.

Citations → Clicks → Bookings

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Proof

Rankings & Results

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Analytics

Dashboards

Case Studies

The Numbers

01
Local SEO · Canada

Dentists in Aldergrove

Drove early organic visibility for a new dental clinic through on-page SEO, high-intent keyword targeting and Google Business Profile optimization, focused on turning searchers into appointment bookings.

Local SEOGoogle Business ProfileOn-Page
Visit site ↗
985Total clicks
15KImpressions
16.4Avg. position
02
E-commerce · SEO & Organic Growth

VapeDensity

Improved organic performance through keyword opportunity analysis, search intent mapping and content optimization.

Keyword ResearchSearch IntentContent
Visit site ↗
27 → 276Organic clicks / month
10×Click growth
1K → 28.1KImpressions
03
E-commerce · USA

La Aurora Cigars

Contributed to organic growth for a premium e-commerce brand through SEO analysis, visibility improvements, authority building and technical optimization.

Technical SEOAuthority BuildingVisibility
Visit site ↗
1,935 → 2,787Organic clicks / month
138.5KPeak impressions
9,000+Active users
04
SaaS · Digital Signature

Evosign

Drove organic adoption for a digital signature platform by building keyword relevance, search indexing and traffic visibility.

Keyword RelevanceIndexingOrganic Traffic
Visit site ↗
153 → 30.6KImpressions / month
14 → 65Clicks / month
2,100+Active users
05
B2B Technology · Lead Generation

Evoort Solutions

Worked on B2B organic growth through high-intent search opportunities, content relevance and conversion-focused optimization.

High-Intent KeywordsContentConversion
Visit site ↗
60.6 → 18.2Avg. position
35.7KPeak impressions
2,300+Active users

Let’s Work Together

Ready to Scale Your Traffic

Tell me about your business and I’ll share where I see the biggest search opportunities.